Minimalistic Packaging For BluePrintJuice

Posted by ryan as Advertising, Design, Product

When you have a shelf full of items that are overly designed it only takes stripping away all of the unnecessary elements to find elegance. Doubleday & Cartwright did just that with the BluePrintJuice‘s fresh unpasteurized juice line. The juices are named after the color of their combined ingredients such as Gold and Red and adds a nice reference to another one of the senses.

via [Laughingsquid ] via [ DesignWorkLife ]